How to Improve Website Accessibility and Why It’s Good for Business

Wiki Article

Improving your website’s accessibility means making sure that anyone—no matter their ability—can use and enjoy your site. This includes people with visual, hearing, physical, or learning difficulties. The good news? Accessibility isn’t just the right thing to do—it’s also smart for business.

To get started, a company like https://duckwebdesign.com/ can help with the basics, but there are also things you can do on your own.

First, check the color contrast of your site. It’s important that text stands out clearly against the background. Some people have trouble seeing certain colors, and poor contrast can make a website hard to read. Free tools online can help you see how your site looks to someone with color blindness, for example.

Second, make sure your text can be resized. Some people need to adjust text size to read it easily. Avoid locking your text size with fixed values in your website code.

Third, create clear and simple navigation. Use readable fonts, bigger buttons, and simple layout structures. Keep your links descriptive—writing “click here” doesn’t tell people what to expect when they click. Instead, say “Download our monthly guide” or “Read about our services.”

Another key step is adding alt text to images. This is a short description added to an image in your website’s code. It helps people who use screen readers understand what’s on the page.

Also consider adding captions or transcripts to videos. This is helpful for people who are deaf or hard of hearing—and it can benefit anyone watching without sound.

So, why is all this good for business? First, it opens your site to more people. Millions of users have some form of disability. By improving your website’s accessibility, you're inviting them in. That means more traffic, more engagement, and potentially more customers.

Search engines also appreciate accessible websites. An easy-to-read site with organized content and good image descriptions can rank higher in search results. That means more visibility for your business.

And finally, focusing on accessibility shows you care. People notice when a business goes the extra mile to include everyone. It builds trust and supports a more positive reputation.

Small changes can make a big difference. With some attention and care, your website can be a place where everyone feels welcome—while helping your business grow at the same time.